Settlement Video series: When to use it

My clients have used my work in several ways during pre-trial, most often profitably. (I've been lucky to work with bright, skilled attorneys.)
You have a good case but you're not getting any movement out of the defense. Several times client attorneys have said they're not even getting responses to plaintiff offers. A perfect time to send them a scary video. See how lovable the plaintiff is on video, how credible, how deserving they seem? Perhaps you didn't consider this factor, Mr. Defense, Esq.

Or, you have some kind of settlement event coming up -- a deadline, a settlement conference, mediation, or something to hang a press release on. Might be just the moment to unsettle the defense and make them consider the strength of your case.

Or, something new has come to light. It doesn't warrant re-opening discovery but you want the defense to consider it. If you send them video, I promise they'll watch it.

Next: When to start planning for settlement video.