Potential clients see your site when they need an attorney and their decision will be, like most human decisions, emotional.
They're needy and they want to see that you can take care of them, that you're trustworthy and that you look like the real deal.
Video can tell them about you in a way that you can control.
Anyone can have a bad moment on the phone with a new client, but what if their first contact with you is exactly the way you want it, everytime? That's what video does, it preserves your best effort and controls what the potential client will see.
So, maybe it's time to dump the headshot and put something more human in that square. Talk to them before you even meet them.
And as a producer, my free advice is to make sure someone is making sure the sound, the light, and script are good for your firm.
Wednesday, March 30, 2011
TIP: Audio is the secret weapon
Which medium survived, silent movies or radio?
When you're making video, give at least half your attention to the sound, to what the jury will hear.
Two facts about audio:
1) Audio is irresistible. People don't have their defenses up for what they hear. It can even effect an audience unnoticed.
2) Good audio is essential. You can have pictures recorded by your phone, xeroxed through several generations, and they can still work if the audio is good. But not vice versa. Modern audiences don't forgive bad audio.
Static, wavering volume levels, 60 cycle hums, rustling papers--listeners will tune you out.
Intelligible speech, with warm close miking, powerful sound effects, (even music if it's settlement video)--sound can save a presentation.
I have several mics each of which cost more than my car and they're worth their weight in jury awards!
When you're making video, give at least half your attention to the sound, to what the jury will hear.
Two facts about audio:
1) Audio is irresistible. People don't have their defenses up for what they hear. It can even effect an audience unnoticed.
2) Good audio is essential. You can have pictures recorded by your phone, xeroxed through several generations, and they can still work if the audio is good. But not vice versa. Modern audiences don't forgive bad audio.
Static, wavering volume levels, 60 cycle hums, rustling papers--listeners will tune you out.
Intelligible speech, with warm close miking, powerful sound effects, (even music if it's settlement video)--sound can save a presentation.
I have several mics each of which cost more than my car and they're worth their weight in jury awards!
Video, the new vernacular
To a jury, who have interrupted their continuous contact with screens to sit in judgment of your client, video will be what reassures them that they're getting the truth.
It's just another medium for making your case, but to your jury, it's the one they already trust.
So use it wisely, to make your point, to win.
It's just another medium for making your case, but to your jury, it's the one they already trust.
So use it wisely, to make your point, to win.
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