Wednesday, July 20, 2011

Settlement video series: Family photos, look at all of them

Yes, those shorts make you look fat, but the photo shows you at bat, on healthy legs, surrounded by the company softball team. So we're going to consider using the photo for your settlement video.
Or, this is a boring photo, the color balance is bad, and the background is distracting. Photoshop is practically second chair for you on this one. In ninety seconds I can make this a compelling piece of evidence. And this isn't sailing close to the wind. It's just making the facts clear to the viewer.

These, writ small, are the reason attorneys need to have their litigation media producer see all the available family photos, all the home movies, and choose what's useful to the case.
Media illiteracy and confirmation bias keep the lay viewer from making good decisions about family photos. That's where a good producer earns their keep.

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