What's the best time to find out the plaintiff's brother has home video of the pf, shot two days before the incident, playing softball, looking really healthy?
Three days before the settlement conference and four months after the brother moved to Helsinki, losing part of his household to a shipping mistake?
What's the best time to consider videotaping a statement from the treating physician, in a relaxed, telegenic setting, not worried about cross-examination?
Three days before the settlement conference and during an unlucky run of emergency surgeries he has to perform?
A genius once advised me to make trouble with the left hand and sell salvation with the right. I don't have to make the trouble, but I hope you're getting sold on the salvation.
When you consider taking a case, consider media. Is there extant media that makes it a stronger case? Can producing media strengthen your case?
In other words, make a Media Case Plan.
Watch this space for How To Make a Media Case Plan.
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