Work backwards from the moment you present this bit of evidence. When you hit PLAY, what do you hope happens? What impression do you want to make? What will the jury feel or learn or ignore?
These are some of the first questions I ask when a client brings me a case. An attorney might have a kind of pre-packaged idea about, say, video. "Well, we need a half hour video about X."
But I want to know what effect you want to have.
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