Settlement video, which I call "Scare the Insurance Company video", will have a story that sticks with the viewer.
Notice I didn't say it should have one. It will have one. The audience will make up something to connect everything you show them.
Your and my job is to make sure it's the story you choose.
This is art, so the only rules are the givens of human perception and thinking. But one good starting place is "A good, worthy, likable person had a great life. Then the awful thing happened that wasn't their fault. Now they suffer."
This might be exactly the story you tell the jury, but settlement video lets you tell it in the most poignant way, unshackled from the rules of evidence.
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