Potential clients see your site when they need an attorney and their decision will be, like most human decisions, emotional.
They're needy and they want to see that you can take care of them, that you're trustworthy and that you look like the real deal.
Video can tell them about you in a way that you can control.
Anyone can have a bad moment on the phone with a new client, but what if their first contact with you is exactly the way you want it, everytime? That's what video does, it preserves your best effort and controls what the potential client will see.
So, maybe it's time to dump the headshot and put something more human in that square. Talk to them before you even meet them.
And as a producer, my free advice is to make sure someone is making sure the sound, the light, and script are good for your firm.
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