Wednesday, March 30, 2011

TIP: Audio is the secret weapon

Which medium survived, silent movies or radio?
When you're making video, give at least half your attention to the sound, to what the jury will hear.
Two facts about audio:
1) Audio is irresistible. People don't have their defenses up for what they hear. It can even effect an audience unnoticed.
2) Good audio is essential. You can have pictures recorded by your phone, xeroxed through several generations, and they can still work if the audio is good. But not vice versa. Modern audiences don't forgive bad audio.

Static, wavering volume levels, 60 cycle hums, rustling papers--listeners will tune you out.
Intelligible speech, with warm close miking, powerful sound effects, (even music if it's settlement video)--sound can save a presentation.

I have several mics each of which cost more than my car and they're worth their weight in jury awards!

No comments:

Post a Comment